Executive Coaching for Results. 

Randy S Fisher

Randy brings a vast skillset and experience, and a  of skills and experience and a caring, non-judgmental attitude to support and guide you in your entrepreneurial journey.

​I will help you feel more confident, empowered and in control of career and/or business.
 
With Randy, you get:
​​

• A Confidential Sounding Board
• An Ally & Advocate in Your Corner
• An Experienced Entrepreneur with Business Development Experience
• A Focus on Saving Your Time so You Can Do Higher Value Activities
• A Supportive and Non-Judgmental Person - to help You Keep Sane, when Dealing with Difficult People and Keeping Positive Energy & Productive Relationships in Your Life.​
• A Good Feeling About the Road Ahead
• A Renewed Focus and Greater Clarity
• Direct, Open and Honest Feedback

Leadership, Change Management
& Team Development

Equip yourself and your team members to navigate the complexities of leadership, manage change effectively, and foster a positive and productive team environment. You'll benefit from services such as:

• Leadership Development Workshops: Offer workshops or training sessions focused on developing leadership skills, including communication, decision-making, and conflict resolution.
• Change Management Consulting: Provide guidance and support to help the startup navigate organizational changes effectively, whether it's implementing new processes, restructuring, or adapting to market shifts
  
  
• Team Building Activities: Organize team-building exercises and activities aimed at fostering better collaboration, trust, and communication among team members.
  
  
• Executive Coaching: Offer one-on-one coaching for startup founders or key executives to help them enhance their leadership abilities, manage stress, and overcome challenges.
  
  
• Organizational Assessments: Conduct assessments to evaluate the startup's current organizational structure, culture, and team dynamics, providing insights and recommendations for improvement.
  
  
• Conflict Resolution Services: Provide mediation and conflict resolution services to address interpersonal conflicts and improve team cohesion.
  
  
• Change Communication Strategy: Assist in developing and implementing communication strategies to effectively communicate changes within the organization and garner employee buy-in.
  
  
• Cultural Transformation Programs: Design and facilitate programs aimed at transforming organizational culture to one that fosters innovation, adaptability, and continuous improvement.
  
  
• Leadership Workshops and Seminars: Host workshops and seminars on topics such as emotional intelligence, adaptive leadership, and leading through uncertainty.
  
  
• Team Effectiveness Assessments: Conduct assessments to evaluate team effectiveness and identify areas for improvement, offering tailored solutions to enhance team performance.

Customer Discovery Track

1.  Discover Customer Insights
​and Greater Revenue Opportunities

• Week 1  - The Power of Customer Discovery, Developing Assumptions, Interviewing + New Listening Skills
• Week 2 - Qualitative Data, Surprises / Validating Assumptions & Pain Points, Debrief Interviews
• Week 3 - Debrief Interviews, Pain Points & Customer Insights; Your Value Proposition, Business Model
• Week 4 - Customer Segments, Leveraging Insights, Business Revenue Opportunities

2.  Develop High Performing Customer Relationships as a Trusted Advisor

• Week 5 - Customer Relationships / Stickiness, Trigger Events, Modifications / Pivots
• Week 6 - Personas, Customer Journey (Qualitative, Quantitative), Data Points 
• Week 7 - Messaging, Use Cases, Content Alignment, Authority, Performance
• Week 8 - Engage High Visibility Influencers / Channels, Pivot Opportunities

3. Grow Your Business with Better Data, Insights & Performance

• Week 9 -  Develop Mini-Operational Plans / Track Performance
• Week 10 - Measure Success (Dashboards, Funnels, Tools), Continuous Improvement
• Week 11 - Positioning; Leveraging Multiplier Relationships vs. Linear Growth (Stokes Method)
• Week 12 - High-Return Networking, Leverage Growth Assets, Scale

.

Weekly Modules

You Will Learn:

​Part 1 - Discover Customer Insights and Greater Revenue Opportunities

• Week 1  - The Power of Customer Discovery, Developing Assumptions, Interviewing + New Listening Skills
• Week 2 - Qualitative Data, Surprises / Validating Assumptions & Pain Points, Debrief Interviews
• Week 3 - Debrief Interviews, Pain Points & Customer Insights; Your Value Proposition, Business Model
• Week 4 - Customer Segments, Leveraging Insights, Business Revenue Opportunities
  
  

Part 2 - Develop High Performing Customer Relationships That Stick - Become a Trusted Go-To Advisor

• Week 5 - Customer Relationships / Stickiness, Trigger Events, Modifications / Pivots
• Week 6 - Personas, Customer Journey (Qualitative, Quantitative), Data Points 
• Week 7 - Messaging, Use Cases, Content Alignment, Authority, Performance
• Week 8 - Engage High Visibility Influencers / Channels, Pivot Opportunities

Part 3 - Grow Your Business with Data, Insights & Performance

• Week 9 -  Develop Mini-Operational Plans / Track Performance
• Week 10 - Measure Success (Dashboards, Funnels, Tools), Continuous Improvement
• Week 11 - Positioning; Leveraging Multiplier Relationships vs. Linear Growth (Stokes Method)
• Week 12 - High-Return Networking, Leverage Growth Assets, Scale

​* VIP 1-1 Coaching will be modified depending on client stage, skills, timeline, etc.

Marketing and Sales Playbook

Goals

1. To Increase Sales & Repeat Client Business.

2. To Increase Your Knowledge in What Drives Client Behavior.

​3. To Reduce the Time and Effort to Generate Sales in Desired Customer Segments.

Results

You will see results in 1 month, or less.

Action-Based Approach:
ASAP Implementation

 ●    Continuous Learning, Testing & Experimentation
●     Observing and Adapting to Customer Behavior.
●     Find out What Works Best - per Desired Customer Segment(s)
●     Keep on Track: Continuous Measurement, Reporting and Evaluation of Performance.

Activities

​Part I: Understanding You / Your Business

Strategy, LinkedIn, Website, Social Media & User Experience (UX) Audit
○      What is Working? What Could Work Better? What Did Not Work?

Who is Your Ideal Customer?
○      Customer Segments (by assets, demographics, revenue, other)
○      Characteristics / Examples

What are the Products / Services You Are Selling?
○      Which Generate Highest Revenue, ACV, Win Rate
○      Analyzing Won & Lost Deals
○      Prior Marketing Campaigns, Activities
​
Who Does the Work?
○      Explain Workflows, Responsibilities & Performance
○      Challenges, Bottlenecks - Analyzing Time & Effort per Person
○      Identify Areas for Automation

Part II: Messaging and Setting Up Social Media, Webinars and Other Distribution Channels

Setting Up LinkedIn and Secondary Social Media Channels

Message Development 1
○      Identifying and developing Marketing / Educational Content
○      Respecting Compliance / Regulatory Requirements (if applicable)
​
Initial Outreach

Soft Launch of Campaign:
○      Outreach, Experimentation and Observation Begins

Part III: Understanding the Client as a Buyer: Their Business, Their Journey, Their Behavior

How Do Clients Buy?

In-Depth Customer Interviews to Assess:
○      What is the Value they Receive from Our Products / Services?

How is It Different from the Competition?

What Questions and Concerns Do They Have When Evaluating Different Vendors?
○      What is the Trigger for their Buying Process?
○      How do they Want to Search / Learn About Our Products / Services?

Who is Involved in the Decision-Making Process?
​
What is their Timeline for Action?
○      Which Channels Do They Use?
○      What Customer Insights are Generated / Revealed?
○      Recommendations for Influencing Buyer Behavior
 

Part IV: Create a Quarter Market Plan

Aligning Marketing & Sales Activities & Customer Insights - Playbook

Highlight Weakest Funnel Stages and Areas for Improvement

Clear Goals & Objectives

Focusing on High Priority Market Segments

Updating Messaging & Collateral II
○      As per Customer Interviews & Insights
○      Ideal Customer Profile (ICP)

Value Proposition and Benefits per ICP

Leading Indicators / Metrics to Measure Campaign Progress
​
Identifying and Purchasing Tech Stack / Tools for Pilot Campaign(s)

Concurrent Activities

​●      Launch & Testing Begins ASAP
●      Capturing Data / Leads (CRM, Google Sheets)
●      Measuring, Tracking & Reporting Sales Progress + Forecasting
●      Set up Clear Tasks and Onboard Everyone Who Is Involved
●      Presenting Learnings / Findings - Iterating & Pivoting as Required
●      SEO and Competitor Analysis
●      AI Data Capture (optional)
●      Update Marketing & Sales Plan (EverGreening)
●      Weekly Coaching Sessions