You have the ideas.
Get clarity and support for what to do next.
Most people need direct and honest feedback so they can make important decisions. They need someone in their corner, who is empathetic and supportive and can help them move forward with purpose and clarity. That is exactly what I do.
"People have always found me supportive and helpful to talk to. I am able to empathize with their situation, and ask thought-provoking questions. After our discussion, you will leave with greater clarity knowing exactly what your next move is."
Book a Free 15-Min Call See how it worksYou have a side hustle idea but can't figure out which one to actually start
You've been sitting on the same idea for months and still haven't moved
You're spinning -- too many options, not enough clarity on the right first step
You've talked to friends and family but their answers don't actually help
You need someone who will be kind, supportive and empathetic.
"Most people don't have an ideas problem.
They have a clarity and support problem."
You're smart and capable.
This isn't therapy. It's not coaching in the traditional sense. It's a focused conversation with someone who has helped 75+ startups figure out exactly what to do next -- and who now brings that same approach to everyday people.
Side hustle seekers
You have one or more income ideas rattling around. You're serious about building something but you don't know which idea is worth your time or where to begin.
People at a crossroads
You know something needs to change. You just need someone to sit with you, ask the right questions, and help you see what you already know but haven't been able to articulate.
Leaders who need a thought partner
Early-stage founders, senior leaders between decisions, and operators who can't be vulnerable with their team. You need someone honest, rigorous, and outside the building.
One conversation. Real clarity.
This is not a coaching program, a course, or a pitch for something bigger. It's a focused conversation that uses a methodology I've refined over years of customer discovery work with startups around the world.
You show up with your idea
One idea, three ideas, or a general sense of direction. There's no prep required. Just come as you are.
I ask the right questions
Not soft questions. Focused, structured ones that help you hear what you already know but haven't been able to organize yet.
You find your filter
Which idea is worth pursuing. What problem you're actually solving. Who the real customer is. What to do in the next 7 days.
You leave with a next move
Not more research. Not another planning session. A specific, clear first step you can take this week.
Choose where to start
Whether you're looking for one focused conversation or an ongoing thought partner, there's a right starting point for where you are right now.
- 45 to 60 minute focused conversation
- Structured discovery questions
- Clear direction and first step
- Best for: stuck on an idea, need a filter
- Session 1: Discovery and idea assessment
- Session 2: Validation strategy
- Session 3: Action plan and first move
- Best for: ready to build, want a process
- Ongoing thought partnership
- 2 to 4 sessions per month
- Async access between sessions
- Best for: founders and senior leaders
For startups and early-stage founders: I also offer Fractional Chief of Staff and full startup advisory engagements. Ask about equity-plus-cash arrangements if budget is a constraint. Terms and conditions apply.
Not coaching. Not consulting. Something more useful.
I've spent years working with startup founders using a methodology called customer discovery -- a structured way of asking the right questions in the right order. That same approach is what I bring to every conversation.
I ask better questions
Journalist by training. Customer discovery expert by practice. I've spent 25 years learning how to ask the questions that actually surface what someone is thinking but hasn't said out loud.
I've seen the whole movie
75+ startups across 10 industries and four continents. I know what works, what stalls, and what usually happens next. That pattern recognition is what you get access to.
I'm not emotionally invested in your answer
Friends want to encourage you. Family wants to protect you. I want to help you get clear. That's different -- and it's what makes the questions actually land.
You leave with something concrete
Not more to think about. A specific direction and a first step. Every single conversation ends with something actionable you can do this week.
Customer discovery methodology
The same structured process I use with startups. Applied to your idea, your situation, your next move. This isn't improvised -- it's proven.
Startup and everyday expertise
Whether you're a founder raising capital or someone thinking about a $97/month side hustle, the fundamentals of finding clarity are the same. I know both worlds.
See CustomerDiscoveryPros.com →Trusted by founders and everyday people alike
25 years asking the right questions
I've worked with 75+ startups across growth, marketing, sales, fundraising, HR, and organizational development -- in the US, Canada, Chile, Fiji, Sri Lanka and beyond. I hold a master's in organizational change and have spent my career helping people figure out what actually works.
✓ 75+ startups across tech, education, nonprofit, and B2B professional services
✓ Customer discovery expert -- I learn what the market actually values before you spend a dollar
✓ Journalist by training -- skilled at asking the right questions and genuinely listening
✓ Operator, not just advisor -- I've launched products myself; I understand what's at stake
✓ Master's in organizational development -- the theory behind the practice, every time
✓ Helped a medical startup pivot -- it went on to raise $1M and get into Y Combinator
I help people get clear on their next move. Not with a course, not with a program -- with good questions and an honest conversation. I've done this work with 75+ startups across four continents and I'm bringing the same approach to everyday people who are serious about building something.
I helped a medical startup pivot its business model -- it went on to raise $1M and get into Y Combinator. I helped a Mass Challenge winner. I've worked across 10+ industries. The thing that worked in every case was the same: asking better questions and listening to what the answers actually revealed.
"Fueled by Curiosity + Empathy"
Connect on LinkedIn →Ready to figure out your next move?
Book a free 15-minute call. We'll talk through where you are, what's keeping you stuck, and whether a Clarity Call makes sense. No pitch. No pressure.
Book a Free 15-Min Call No pressure. Just an honest conversation about fit.