Position Yourself for Success
with Strategic, Open & Honest Conversations
Put in place the right approach and supports to achieve your vision. Get your investors, customers and employees to buy-in. Together, you'll achieve greater success - that's a promise!
VIP Coaching for Results.
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Randy S Fisher
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Randy brings an array of skills and experience and a caring, non-judgmental attitude to support and guide you in your entrepreneurial journey. I will help you feel more empowered, skilled and in control of your destiny.
With Randy, you get:
With Randy, you get:
- A Confidential Sounding Board
- An Ally & Advocate in Your Corner
- An Experienced Entrepreneur with Business Development Experience
- A Focus on Saving Your Time so You Can Do Higher Value Activities
- A Supportive and Non-Judgmental Person - to help You Keep Sane, when Dealing with Difficult People and Keeping Positive Energy & Productive Relationships in Your Life.
- A Good Feeling About the Road Ahead
- A Renewed Focus and Greater Clarity
- Direct, Open and Honest Feedback
Customer Discovery Track
1. Discover Customer Insights
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2. Develop High Performing Customer Relationships as a Trusted Advisor
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3. Grow Your Business with Better Data, Insights & Performance
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Weekly Modules
You Will Learn:
Part 1 - Discover Customer Insights and Greater Revenue Opportunities
Part 3 - Grow Your Business with Data, Insights & Performance
* VIP 1-1 Coaching will be modified depending on client stage, skills, timeline, etc.
Part 1 - Discover Customer Insights and Greater Revenue Opportunities
- Week 1 - The Power of Customer Discovery, Developing Assumptions, Interviewing + New Listening Skills
- Week 2 - Qualitative Data, Surprises / Validating Assumptions & Pain Points, Debrief Interviews
- Week 3 - Debrief Interviews, Pain Points & Customer Insights; Your Value Proposition, Business Model
- Week 4 - Customer Segments, Leveraging Insights, Business Revenue Opportunities
- Week 5 - Customer Relationships / Stickiness, Trigger Events, Modifications / Pivots
- Week 6 - Personas, Customer Journey (Qualitative, Quantitative), Data Points
- Week 7 - Messaging, Use Cases, Content Alignment, Authority, Performance
- Week 8 - Engage High Visibility Influencers / Channels, Pivot Opportunities
Part 3 - Grow Your Business with Data, Insights & Performance
- Week 9 - Develop Mini-Operational Plans / Track Performance
- Week 10 - Measure Success (Dashboards, Funnels, Tools), Continuous Improvement
- Week 11 - Positioning; Leveraging Multiplier Relationships vs. Linear Growth (Stokes Method)
- Week 12 - High-Return Networking, Leverage Growth Assets, Scale
* VIP 1-1 Coaching will be modified depending on client stage, skills, timeline, etc.
Marketing and Sales Playbook
Goals
1. To Increase Sales & Repeat Client Business.
2. To Increase Your Knowledge in What Drives Client Behavior.
3. To Reduce the Time and Effort to Generate Sales in Desired Customer Segments.
2. To Increase Your Knowledge in What Drives Client Behavior.
3. To Reduce the Time and Effort to Generate Sales in Desired Customer Segments.
Results
You will see results in 1 month, or less.
Action-Based Approach:
ASAP Implementation
● Continuous Learning, Testing & Experimentation
● Observing and Adapting to Customer Behavior.
● Find out What Works Best - per Desired Customer Segment(s)
● Keep on Track: Continuous Measurement, Reporting and Evaluation of Performance.
● Observing and Adapting to Customer Behavior.
● Find out What Works Best - per Desired Customer Segment(s)
● Keep on Track: Continuous Measurement, Reporting and Evaluation of Performance.
Activities
Part I: Understanding You / Your Business
Strategy, LinkedIn, Website, Social Media & User Experience (UX) Audit
○ What is Working? What Could Work Better? What Did Not Work?
Who is Your Ideal Customer?
○ Customer Segments (by assets, demographics, revenue, other)
○ Characteristics / Examples
What are the Products / Services You Are Selling?
○ Which Generate Highest Revenue, ACV, Win Rate
○ Analyzing Won & Lost Deals
○ Prior Marketing Campaigns, Activities
Who Does the Work?
○ Explain Workflows, Responsibilities & Performance
○ Challenges, Bottlenecks - Analyzing Time & Effort per Person
○ Identify Areas for Automation
○ What is Working? What Could Work Better? What Did Not Work?
Who is Your Ideal Customer?
○ Customer Segments (by assets, demographics, revenue, other)
○ Characteristics / Examples
What are the Products / Services You Are Selling?
○ Which Generate Highest Revenue, ACV, Win Rate
○ Analyzing Won & Lost Deals
○ Prior Marketing Campaigns, Activities
Who Does the Work?
○ Explain Workflows, Responsibilities & Performance
○ Challenges, Bottlenecks - Analyzing Time & Effort per Person
○ Identify Areas for Automation
Part II: Messaging and Setting Up Social Media, Webinars and Other Distribution Channels
Setting Up LinkedIn and Secondary Social Media Channels
Message Development 1
○ Identifying and developing Marketing / Educational Content
○ Respecting Compliance / Regulatory Requirements (if applicable)
Initial Outreach
Soft Launch of Campaign:
○ Outreach, Experimentation and Observation Begins
Message Development 1
○ Identifying and developing Marketing / Educational Content
○ Respecting Compliance / Regulatory Requirements (if applicable)
Initial Outreach
Soft Launch of Campaign:
○ Outreach, Experimentation and Observation Begins
Part III: Understanding the Client as a Buyer: Their Business, Their Journey, Their Behavior
How Do Clients Buy?
In-Depth Customer Interviews to Assess:
○ What is the Value they Receive from Our Products / Services?
How is It Different from the Competition?
What Questions and Concerns Do They Have When Evaluating Different Vendors?
○ What is the Trigger for their Buying Process?
○ How do they Want to Search / Learn About Our Products / Services?
Who is Involved in the Decision-Making Process?
What is their Timeline for Action?
○ Which Channels Do They Use?
○ What Customer Insights are Generated / Revealed?
○ Recommendations for Influencing Buyer Behavior
In-Depth Customer Interviews to Assess:
○ What is the Value they Receive from Our Products / Services?
How is It Different from the Competition?
What Questions and Concerns Do They Have When Evaluating Different Vendors?
○ What is the Trigger for their Buying Process?
○ How do they Want to Search / Learn About Our Products / Services?
Who is Involved in the Decision-Making Process?
What is their Timeline for Action?
○ Which Channels Do They Use?
○ What Customer Insights are Generated / Revealed?
○ Recommendations for Influencing Buyer Behavior
Part IV: Create a Quarter Market Plan
Aligning Marketing & Sales Activities & Customer Insights - Playbook
Highlight Weakest Funnel Stages and Areas for Improvement
Clear Goals & Objectives
Focusing on High Priority Market Segments
Updating Messaging & Collateral II
○ As per Customer Interviews & Insights
○ Ideal Customer Profile (ICP)
Value Proposition and Benefits per ICP
Leading Indicators / Metrics to Measure Campaign Progress
Identifying and Purchasing Tech Stack / Tools for Pilot Campaign(s)
Highlight Weakest Funnel Stages and Areas for Improvement
Clear Goals & Objectives
Focusing on High Priority Market Segments
Updating Messaging & Collateral II
○ As per Customer Interviews & Insights
○ Ideal Customer Profile (ICP)
Value Proposition and Benefits per ICP
Leading Indicators / Metrics to Measure Campaign Progress
Identifying and Purchasing Tech Stack / Tools for Pilot Campaign(s)
Concurrent Activities
● Launch & Testing Begins ASAP
● Capturing Data / Leads (CRM, Google Sheets)
● Measuring, Tracking & Reporting Sales Progress + Forecasting
● Set up Clear Tasks and Onboard Everyone Who Is Involved
● Presenting Learnings / Findings - Iterating & Pivoting as Required
● SEO and Competitor Analysis
● AI Data Capture (optional)
● Update Marketing & Sales Plan (EverGreening)
● Weekly Coaching Sessions
● Capturing Data / Leads (CRM, Google Sheets)
● Measuring, Tracking & Reporting Sales Progress + Forecasting
● Set up Clear Tasks and Onboard Everyone Who Is Involved
● Presenting Learnings / Findings - Iterating & Pivoting as Required
● SEO and Competitor Analysis
● AI Data Capture (optional)
● Update Marketing & Sales Plan (EverGreening)
● Weekly Coaching Sessions