Topics & Weekly Modules
1. Discover Customer Insights
|
2. Develop High Performing Customer Relationships as a Trusted Advisor
|
3. Grow Your Business with Better Data, Insights & Performance
|
Weekly Modules
You Will Learn:
Part 1 - Discover Customer Insights and Greater Revenue Opportunities
Part 3 - Grow Your Business with Data, Insights & Performance
* VIP 1-1 Coaching and Workshops will be modified depending on client stage, skills, timeline, etc.
Part 1 - Discover Customer Insights and Greater Revenue Opportunities
- Week 1 - The Power of Customer Discovery, Developing Assumptions, Interviewing + New Listening Skills
- Week 2 - Qualitative Data, Surprises / Validating Assumptions & Pain Points, Debrief Interviews
- Week 3 - Debrief Interviews, Pain Points & Customer Insights; Your Value Proposition, Business Model
- Week 4 - Customer Segments, Leveraging Insights, Business Revenue Opportunities
- Week 5 - Customer Relationships / Stickiness, Trigger Events, Modifications / Pivots
- Week 6 - Personas, Customer Journey (Qualitative, Quantitative), Data Points
- Week 7 - Messaging, Use Cases, Content Alignment, Authority, Performance
- Week 8 - Engage High Visibility Influencers / Channels, Pivot Opportunities
Part 3 - Grow Your Business with Data, Insights & Performance
- Week 9 - Develop Mini-Operational Plans / Track Performance
- Week 10 - Measure Success (Dashboards, Funnels, Tools), Continuous Improvement
- Week 11 - Positioning; Leveraging Multiplier Relationships vs. Linear Growth (Stokes Method)
- Week 12 - High-Return Networking, Leverage Growth Assets, Scale
* VIP 1-1 Coaching and Workshops will be modified depending on client stage, skills, timeline, etc.