Topics & Weekly Modules

1.  Discover Customer Insights
​and Greater Revenue Opportunities

• Week 1  - The Power of Customer Discovery, Developing Assumptions, Interviewing + New Listening Skills
• Week 2 - Qualitative Data, Surprises / Validating Assumptions & Pain Points, Debrief Interviews
• Week 3 - Debrief Interviews, Pain Points & Customer Insights; Your Value Proposition, Business Model
• Week 4 - Customer Segments, Leveraging Insights, Business Revenue Opportunities

2.  Develop High Performing Customer Relationships as a Trusted Advisor

• Week 5 - Customer Relationships / Stickiness, Trigger Events, Modifications / Pivots
• Week 6 - Personas, Customer Journey (Qualitative, Quantitative), Data Points 
• Week 7 - Messaging, Use Cases, Content Alignment, Authority, Performance
• Week 8 - Engage High Visibility Influencers / Channels, Pivot Opportunities

3. Grow Your Business with Better Data, Insights & Performance

• Week 9 -  Develop Mini-Operational Plans / Track Performance
• Week 10 - Measure Success (Dashboards, Funnels, Tools), Continuous Improvement
• Week 11 - Positioning; Leveraging Multiplier Relationships vs. Linear Growth (Stokes Method)
• Week 12 - High-Return Networking, Leverage Growth Assets, Scale

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Weekly Modules

You Will Learn:

​Part 1 - Discover Customer Insights and Greater Revenue Opportunities

• Week 1  - The Power of Customer Discovery, Developing Assumptions, Interviewing + New Listening Skills
• Week 2 - Qualitative Data, Surprises / Validating Assumptions & Pain Points, Debrief Interviews
• Week 3 - Debrief Interviews, Pain Points & Customer Insights; Your Value Proposition, Business Model
• Week 4 - Customer Segments, Leveraging Insights, Business Revenue Opportunities
  
  

Part 2 - Develop High Performing Customer Relationships That Stick - Become a Trusted Go-To Advisor

• Week 5 - Customer Relationships / Stickiness, Trigger Events, Modifications / Pivots
• Week 6 - Personas, Customer Journey (Qualitative, Quantitative), Data Points 
• Week 7 - Messaging, Use Cases, Content Alignment, Authority, Performance
• Week 8 - Engage High Visibility Influencers / Channels, Pivot Opportunities

Part 3 - Grow Your Business with Data, Insights & Performance

• Week 9 -  Develop Mini-Operational Plans / Track Performance
• Week 10 - Measure Success (Dashboards, Funnels, Tools), Continuous Improvement
• Week 11 - Positioning; Leveraging Multiplier Relationships vs. Linear Growth (Stokes Method)
• Week 12 - High-Return Networking, Leverage Growth Assets, Scale

​* VIP 1-1 Coaching and Workshops will be modified depending on client stage, skills, timeline, etc.